With the Ruzuku.com online training platform, you can create a number of valuable online courses to supplement your information product platform. Depending on the model that you choose, you may want to develop a number of online courses and make them your primary source of income, or you may decide that you would rather highlight a number of valuable information products with the online course being the jewel in your information product platform.
Either way, using the Ruzuku.com online training platform works well. For those wanting to make the online course the highlight of their information product platform though, some additional strategies will need to be implemented.
Create Multiple Forms of Information Products
Creating an online course that serves as the ultimate achievement in your information product platform requires developing a course with multiple forms of information products. Make sure that you include course materials for visual and audio learners. eBooks as well as tip sheets, worksheets, exercises, videos, and podcasts can all be leveraged to create a compelling slate of content.
By creating all this variety, you increase the perceived value of the course. When advertising the course on your information product platform, you can list all the incredible things that students will be able to access once they sign on. Some businesses choose to set up an online course as a smorgasbord of all the store’s information products. These sites typically set a high premium on this kind of access, but it can be incredibly successful in getting your students to make that commitment. Just remember that the more value that they see presented in the course, the more they’re going to be willing to pay for it.
If you don’t want to create multiple forms of information products for your online course, then develop the titles and the teaser content to make it more engaging. Use strong but effective descriptions such as “powerful secret” and “little-known tips.” In this way, you can excite your potential students with just the thought of the content they can gain access to.
Decide on One Common Theme
To increase the value of the online course, try to develop one primary theme throughout your information product platform. If you have multiple themes, then you might consider offering multiple courses over time with each course being associated with one of your platform’s primary themes. For the sake of development, start the theme that you feel will either be the most profitable or that you have the most material to develop.
In creating a theme, look beyond just the content in terms of overall development. Consider using common color schemes as well as similar design elements to create a feeling of uniformity. This tends to make the entire course and the information within the course as well as the related information products appears more professional and united. Additionally, having a common theme and united design can appeal to people’s desires to complete collections, and thus it makes it more likely that they will purchase the other related materials.
Include Information About Your Courses in All Your Information Products
Whether you decide to use the Ruzuku.com online training platform or another, make sure that you always include information about your courses in your other information products. The old saying that the best way to advertise an eBook is to write another eBook and include that book’s information and it applies just as much to online courses.
You need to be cautious about how you present the information for your online courses. While you might be tempted to provide a bold banner in the front of every eBook or tip sheet, avoid that. Instead, let the value of the course speak for itself. The Story Master developed its online courses and premier writing suite tools through quality content and a simple call to action at the end of each article and image. The call to action simply said something along the lines of”check us out at our website.” The Story Master is now one of the more popular elite writing suite tools available for writers, targeting primarily writers and authors who subscribe to publications like Glimmer Train and Writer’s Digest. The whole the subtler form of advertisement paid off for them because they demonstrated the value of their product and a number of content-based pieces, each one providing a value to the writers and increasing the perceived value of the course and program.
Keep Your Best Content for Your Best Course
While you should not be stingy with your content in your other information products, try to keep the very best content for your best course. The goal is to make the course your most profitable information product. To do this, you need to make sure that students see it as having that increased value.
If you decide to follow the smorgasbord approach, you don’t necessarily have to make the course include new content. You could choose to make it a cheaper alternative to buying all the individual information products. Just make sure that you clarify how instructions and feedback will be handled if you intend to provide any for this type of course. While an educational and interactive component can significantly increase the value of this course, you may find that it’s best to set it up as a passive income strategy rather than an active one. This tends to work best when you have numerous information products to promote. In that case, it may be best to define it more as a library than as a class if you do not intend to teach.
Another way to develop the best content for your best course is to go into greater depth in the course itself. Through this, you can take the content you’ve already developed and further leverage it into the online course by providing more details, more worksheets, more examples, and more resources. Often times, it works best if you develop the base information products first and then expand the information to work for an online course.
Remember the Power of No
Depending on the online training platform that you use, remember that the power of no can be incredibly effective. People automatically want to get into the place that doesn’t want them. Groucho Marx is famous for saying that he never wanted to be in any club that thought he was good enough to be a member. As soon as you tell people that not everyone can get into your course, more people will want to get in than ever before. It doesn’t matter whether you have people pounding on the door to get into the course or not. The mere prospect of being turned away tends to spark interest. Make sure that you review the actual guidelines on the online training platform that you’re using as some sites such as Ruzuku.com may not always allow you unilateral control over student sign-ups. If you want to know more about ruzuku, then you can visit online-training-guide.com and read this review of ruzuku. From the review you can find out whether ruzuku.com online training platform offers unilateral control over student sign-ups or not.
Whenever possible though, try to play on the power of exclusivity and the power of no. Having set points for admission as well limitations on the number of students in each course can all be used to create that appearance of scarcity and increase that perceived value.